All I told the players was I was proud of them. Back in 2010 when we were on a losing streak. “I have had a talk with the team, only once. It is important to back the team when they are down. “The team spirit and player comfort with the team and consistency with management decisions without interference is a very important part of the CSK story,” said K S Viswanathan, CEO of CSK Cricket Ltd. The coach, trainer, physio, captain, manager have all been with the team from the beginning. Sometimes you have an intuition and that’s the beginning of a great relationship,” he recalls. And why Dhoni? “I saw him win the T20 World Cup in 2007. That is how we got MSD,” Srinivasan recalls. At $1.5 million Mumbai realised they had to pay $1.65 million to Sachin and that would have seen more than $3 million out of their purse. I attended the first auction and told V B Chandrasekar to buy MSD at any price. With the purse limit of $5 million, it was sheer arithmetic that we chose not to have an icon for Chennai. We didn’t want an icon player who would get 10% more than the highest bid player. “During the first player auction in 2008, Mumbai didn’t want Sachin to play for any other team, Punjab did that with Yuvraj Singh and Delhi with Sehwag. The greatness of CSK is the greatness of the captain,” Srinivasan said. We do not second guess him,” Srinivasan said.
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“We take time to choose a person and repose full faith in him. The management does not get involved in the sports part.
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“Srinivasan has given away nearly $300 million (at today’s valuation),” a senior TNCA official said. He bequeathed equity interest in the cricket franchise to a trust that has cricketers who played for India Cements as trustees after the Supreme Court found conflict of interest between his cricket administration role and running the team. CSK is one of the many teams,” said Srinivasan. “We have owned cricket teams for nearly 40 years. While M S Dhoni and his men strategize on the field, a strong management team works meticulously on building the brand. Maybe it is the Manchester United of cricket,” said Shyam Sekar, founder of investment strategy firm iThought Financial Consulting LLP. “India Cements has created more value for its shareholders and the potential for CSK is very high. Chennai Super Kings (CSK) is now valued at more than $900 million, on course to become the first sports unicorn from India.